Value Chain Analysis - Google Essay Example | Topics and Well Written Essays - 500 words

Value Chain Analysis - Google - Essay Example Google has managed to not only capture most of the internet search queries ,but also some of the highest internet advertising revenues of any web based company today. Although technology has been one of the critical success factors that is driving the success of Google Inc., their value added services and activities distinguish them from the competition. Through their partnering activities with advertisers and third party publisher websites, and the use of technology the company has achieved a great deal of success in the marketplace.Other that its core business, the company also provides web portal services such as Blogger (blogging ), Picassa (photo sharing) and Gmail their free WebMail application. Other tools offered by Google to help enhance its end user’s digital experience include Google Images (online image gallery), Google News (news portal), Google Maps and Earth as well as other services that help drives the digital experience of its end-users. At the core of Google ’s business is its advertising system module, which includes its AdWords and AdSense products. Its AdWords services help drive qualified customers to its advertiser’s websites and help produce sales leads. Through its AdSense services, Google provides integrated search capabilities to its customer base, further enhancing the companies lead as the premier web services provider. AdSense also helps drive targeted ads to publisher’s websites, which are precisely matched to its content and target market or user base.